How to Market Your Book on Your Own

How to Market Your Book on Your Own

What Is Book Marketing? In a broad sense, marketing refers to promotional activities to help sell a product. For book marketing, the same is true: The goal is to sell more books and reach more readers. Through public relations, advertising, and good old-fashioned word...
Common Writing Tropes and Why They Work

Common Writing Tropes and Why They Work

You’ve read them before, even if you didn’t realize you were reading them. They’re tropes—plot devices that link stories in commonality and convention. Tropes form a pattern for readers and help with expectations. They’re used so often in fiction (not just books, but...
How to Avoid Burnout and Stay Motivated

How to Avoid Burnout and Stay Motivated

We’ve all said it: “I’m just so burned out.” Whether it’s your job, the demands of your family, or, yes, even a hobby, burnout happens. It’s that feeling of being pulled too thin or that you’ve lost your spark for something that typically brings you joy. When it comes...