Our Latest Articles

Over 50 percent of Americans believe they’ve got what it takes to write a book. Yet, a mere 15 percent have started writing, and only 6 percent are halfway through their first draft. If you’ve never...

Social media is integral to marketing your book, but it can become overwhelming if you’re just starting out. Even if you’ve used social media for your personal use, approaching it from a business...

What Is Book Marketing? In a broad sense, marketing refers to promotional activities to help sell a product. For book marketing, the same is true: The goal is to sell more books and reach more...

You’ve read them before, even if you didn’t realize you were reading them. They’re tropes—plot devices that link stories in commonality and convention. Tropes form a pattern for readers and help...

We’ve all said it: “I’m just so burned out.” Whether it’s your job, the demands of your family, or, yes, even a hobby, burnout happens. It’s that feeling of being pulled too thin or that you’ve lost...